The 5 investor personality types — and how to pitch them
The 5 investor personality types — and how to pitch them Always tailor your pitch to the right investor 1. The SEIS seeker This investor personality type is unique to the UK and could also be called the ‘Gimme my SEIS/EIS’ type (although there might be equivalents in other countries). If you’re a founder in the UK, you’ll know about SEIS and EIS tax incentives and the financial appeal these hold to certain investors....