5 cost-saving rules for startups to filter app advertising ideas to lower CPI Work smart, not hard Rule #1: Brainstorm out of the box First, discuss if you can outsource the brainstorming process. It may seem that an ad agency with apps promoting experience is the best solution, but that’s a tricky point. If your technology is emerging, agencies may not yet have enough experience in promoting similar apps and no data to work with the target audience....

5 cost-saving rules for startups to filter app advertising ideas to lower CPI Work smart, not hard Rule #1: Brainstorm out of the box First, discuss if you can outsource the brainstorming process. It may seem that an ad agency with apps promoting experience is the best solution, but that’s a tricky point. If your technology is emerging, agencies may not yet have enough experience in promoting similar apps and no data to work with the target audience....

5 criminals caught by Detective Google Maps The app’s beloved by cops 1. A convicted kidnapper A 2017 kidnapping and sexual assault case was solved when police used ageofence warrantto obtain location data from Google. The victim had seen her assailant pull up Google Maps on his Samsung phone. The police used this information to order Google to search for devices that had been used in scenes linked to the crime,NBC News reports....

5 criminals caught by Detective Google Maps The app’s beloved by cops 1. A convicted kidnapper A 2017 kidnapping and sexual assault case was solved when police used ageofence warrantto obtain location data from Google. The victim had seen her assailant pull up Google Maps on his Samsung phone. The police used this information to order Google to search for devices that had been used in scenes linked to the crime,NBC News reports....

5 designer’s shortcuts to help your new startup prioritize brand work Don’t get bogged down in the unimportant stuff 1. Text logos are underrated (and all logos are overrated), so stop obsessing over them Early-stage startups often give way too much weight to their logo and its inherent symbolism. So, I’ll be frank: spending time perfecting your logo is a huge waste of time, creativity, and cash. The world is so saturated with logos that it’s near impossible to create one that’s completely unique and identifies your startup from the moment it’s created....