5 designer’s shortcuts to help your new startup prioritize brand work
5 designer’s shortcuts to help your new startup prioritize brand work Don’t get bogged down in the unimportant stuff 1. Text logos are underrated (and all logos are overrated), so stop obsessing over them Early-stage startups often give way too much weight to their logo and its inherent symbolism. So, I’ll be frank: spending time perfecting your logo is a huge waste of time, creativity, and cash. The world is so saturated with logos that it’s near impossible to create one that’s completely unique and identifies your startup from the moment it’s created....