A brief guide to marketing data attribution models What matters when? Types of attribution methods I’m going to focus on three attribution methods here: first-touch, last-touch, and linear. There are plenty of others to choose from, but these are a great place to start. First-touch attribution First-touch attribution means that all the credit for a conversion (e.g., signup, purchase, whatever your business uses) goes to the first way the customer ever interacted with your brand....

A brief history of Apple’s design fails Apple doesn’t always nail it Story byNapier Lopez Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in(show all)Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow himon Twitter....

A brief history of Apple’s design fails Apple doesn’t always nail it Story byNapier Lopez Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in(show all)Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow himon Twitter....

A brief history of El Salvador’s crypto feud with the IMF The bitcoin beef is heating up March 2021: El Salvador pursues IMF funding Days after Bukele’s ruling party won a landslide election victory, a government officialtells Reutersthat El Salvador is seeking $1.3 billion in funding from the IMF. Finance Minister Alejandro Zelaya says the deal would help leverage budgetary gaps and lower costs associated with the country’s debt. The IMF had made a previous emergency loan to El Salvador to help with the pandemic in 2020, which it also did for numerous other countries....

A brief history of Facebook’s journey to the $1T market cap club Four comma club Story byIvan Mehta Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.“Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.” Get the TNW newsletter Get the most important tech news in your inbox each week....