All good things come to an end, goodbye MySpace Netherlands
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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A Murdoch-owned company respecting cultural differences
Facebook, LinkedIn, and MySpace all have different approaches, of which I like the MySpace one the best. Whenever Murdoch’s web 2.0 experiment launches a local version, MySpace installs a local team who knows what’s hot and what’s not in the country and throw a great party.In March I wrote:
Hail Hyves
Well, in Holland it didn’t. Dutch news site Webwereld reports thatMySpace Netherlands throws the towel. Country Manager Holland Derek Fehmers told Entertainment Business that when he entered the market in February, he realized Holland was tough. “We arrived pretty late and had a large competitor which was hard to fight”.
That large competitor would be Hyves. More then 33% percent of the Dutch have registered to this social network.
MySpace Holland made a connection between the offline and online world by organizing parties with local bands. Unfortunately this original and cool approach wasn’t profitable enough. The 650.000 registered Dutch users will now just have language support. The local content is history.
[Photo credit:Polle de Maagt]
