Anarchy in search engine land: Google minus Google
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Media company or search engine?
Paloheimo found inspiration for his project in a New York Times article titled “Is Google a Media Company?“. The article raised questions like whether Google would give Knol pages a higher ranking than, say, aMahaloorAbout.compage.
Paloheimo doubts whether Google offers the best pages, as it’s the party that offers the results, but also makes money from them. As an example, he mailed me two screenshots of a search for “analytics”. The Google search shows links to the Google Analytics tool and the blog, Google Minus Google offers links to Wikipedia pages and companies who specialize in analytics.
The best results
“Don’t get me wrong”, says Paloheimo –who hopes Google consider his idea to be a parody-, “I’ve been a Google fan for years and I use it every day perhaps a few hundred times. I love the search engine, it has delivered the best results. I want it to stay that way.”
