Berlin-based Smeet offers fancy embeddable 3D chat rooms
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Users on Smeet can create their own multi mesh avatar (meaning your character is wearing a shirt AND jacket, they’re the only browser-based service offering that) and join a room for a good discussion or a useless chat with other users. They’re plenty of them, although being able to speak German is quite essential (Smeet has 200,000 users in its home country). Next to text-based chatting, users can also give a ring to their mobile phone – so that they can talk with users who are standing close to them in the virtual room.
There’s where the business model comes in, as the German service makes some money out of the calls users make. Another source of income is the virtual goods shop.Habbo Hotelproved this can be a solid way of making money.
Embed a room in your site
The development team of Smeet is now working on embeddable rooms, which Funke hopes to release next week in alpha mode. This could be really exciting, as you can drag your avatar to every Smeet-supported site and start a riot. You could even watch a YouTube movie together (see screenshot).
Funke presented an impressive list part of partners that will include rooms on their site. It consisted of major media companies like RTL, EMI, Universal, and Big Brother. He told me Smeet is looking for similar partners outside Germany, namely in the States and the larger European countries.
So in the end, just another chatting service turns out to be a company with a good userbase and healthy ambitions that will probably become reality one day.