Bloggers, making money is not a crime
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Nobody wants money?
When the Mashable founder asked the crowd about monetizing, something noteworthy occurred. Anne Helmondreports:
Language barriers
At first, I wasn’t really surprised. After all, most BLOG08 attendees report for a rather small group compared to bloggers who write in English. A Dutch blogger for example, only has an audience of 17 million people. Americans have a crowd of at least 300 million readers at their disposal.
What did struck me as odd was the reluctant attitude of most visitors towards money. Like it’s some kind of crime.
More revenue means more time for blogging
I’ve been blogging for a year before I made some money out of it. And ever since I started doing that, my blogging skills improved. More revenue means more time for blogging. I was able to quit my sorry day job and spend more time on reporting about tech.
A precondition on making some money with blogging is writing in English. Simply because you can reach a larger crowd. That’s not something I came up with. No, one of Holland’s most remarkable journalists, Nico Haasbroek, once told me that.
Content producers should not be involved with advertising
Sure, my English isn’t perfect yet. But thanks to the euros earned, I can soon start following some English lessons. While I’m doing that, I keep another rather important lesson in mind. As read inMichael A. Banks’ Blogging Heroes, stated by Ken Fisher fromArs Technica:
So, work your ass off, create great content, and find an advertising partner likeFederated Mediaas soon as you can make money out of your blog.
[Photo credit:Floris Dekker]
