Blogging? Chinese Internet users prefer bulletin boards
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Impressive numbers
WhenWeb2Asia‘s George Godula gave apresentationabout Chinese social networks, he mentioned the following numbers about BBS. There are three billion registered BBS users (users can be members of multiple BBS). More than 60 percent of the users log on to at least three different BBS more than three times a week. Every day, ten million posts are published which manage to attract a total of 1.6 billion page views.
Source for journalists
No wonder Chinese journalists use BBS to see what the public opinion is like. Especially in the occurrence of breaking news. When thedisastrous earthquakerocked Sichuan in May this year, journalists scouted the BBS to see what the Chinese people were really thinking of the disaster and its implications. “Because,’ said Lih, “that’s where the honest conversations take place”.
Photo credit:CN Reviews
