Booklist 2.0: June 2008
Story byMartin Kloos
Martin works at a large consulting organization in the Netherlands as Web strategy consultant and evangelist. He studied information studies(show all)Martin works at a large consulting organization in the Netherlands as Web strategy consultant and evangelist. He studied information studies at the University of Amsterdam, conducting research on the effects of social software on knowledge management. Being passionate about almost everything evolved in Web 2.0 and Enterprise 2.0.
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Groundswell:Winning in a World Transformed by Social Technologies
It’s a great time for people who want to read social media and web strategy in general. Many books are released each month and to find the books that are worth your time gets harder and harder.Groundswell, a book written by Forrester AnalistCharlene Li, seems to be such a book. As we know from Forrester, the book is full of hard analytic data to back up your social media strategy building thingy. The book provides manycase studies(also ones we haven’t heard of yet), strategy roadmap development and aprofile toolto map your (potential) customers with three general criteria on six overlapping levels of participation to find how to best interact with them.
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
Let’s face it: while we all can’t stop raving about the beauty of social media and Web 2.0, we are still not very good in monetizing this trend other than by selling ads or making a smashing IPO.Web 2.0: A strategy Guide, written byAmy Shuen(she’s publishing parts of her book on her weblog), tries to help us with this part by talking about Web 2.0 from a strategy perspective, the major Web 2.0 concepts and it’s effects (not technologies) and real life cases as Flickr, Google and Amazon. This book tries to bridge the gap between the yet relatively limited knowledge of business people on Web 2.0 so perhaps it’s not a book for early adopters as we might all be. But when you are in business, looking for a strategy book on Web 2.0 this might be the one you are looking for.
Designing for the Social Web
I’ve read an interesting review ofDesigning for the Social Web, written byJoshua Porter, on theblogofWeb Worker Daily. They put it nicely: this book is about designing social sites from a higher level view of the process, which makes it more relevant than perhaps yet another book about building rails applications. We all know that the social web requires a different perspective on principles like designing for conversations for example and Porter outlines this nicely in this book. He talks about the usage lifecycle, users intrinsic motivations for participating on your site, getting users on your site, analytics and more. Definitely a must read for all social designers among us.
