David Hasselhof got all the attention during the last round of start-ups
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Symbaloo
This start-up won aDutch New Media award for the best web conceptyesterday, so they probably had a rough night. And you could tell, because they couldn’t really bring over their USP’s on stage. You could tell by the questions of the audience that they didn’t really see what the added value compared to Netvibes was. Yet that’s easy to say: the user interface is more intuitive and thereforeSymbaloois perfect for the ‘normal people’. (That’s certainly a trend this conference).
Beezbox
Beezboxis company that wants to stimulate people to engage in social networks. Yet I don’t really get who they want to reach. Almost everybody is already on a network right? And if some people aren’t, they probably join the one at least has a lot of users. So whycreating a networkthat wants to be a place for polyglots and multiroots global minded people? Better start a Facebook group and gather there.
Goojet
Goojet wants to bring the world you’ve created with Web 2.0 services to your mobile device, so you always carry your desktop life with you. It’s just a matter of dragging and dropping the services (goojets) – like photos, rss feeds, notes, emails and whatnot – to your phone. And of course, thanks to some syncing magic, you can also check your contact list wherever you are. But aren’t all the big services working on a good mobile version as well? I mean, my Web 2.0 world mainly exists out of Google services and I already have that data synced with my iPod Touch and phone.
Hoera
Hoera is offering those old-fashioned companies about people say about them on the web. Since the marketing directors aren’t able to scan the web 24/7, they just buy this service and see the opinions of users summarized in fancy graphs. I hope they don’t think that they’re up to date then. Since the most important thing in Web 2.0 is participating (!!!). Yet using Hoera will be a pretty good start for them.
Soocial
Yeah! There’s a start-up who knows to entertain the crowd. They’ve set up a funny marketing campaign around David Hasselhof and people really seem to like that. They showed this movie that really made the audience laugh:
Hassle FreefromSoocialonVimeo.So whatSoocialdoes is syncing your contacts in an effective and easy way. Good product, great PR. Especially when you consider that they featured in last night’s Diggnation show as well.
Locle
I was introduced to someone when Locle came up the stage, so I missed this pitch. Luckily you can always trust on Mike Butcher fromTechCrunch UK:
