Drivers are angry their phone and in-car entertainment won’t connect
Your car won’t talk to your phone? You’re not alone
Why does this matter? In-car communication is the future of mobility
The car experience promised by futurists is getting closer. We are seeing the rollout ofin-car capabilities,services, and experiences, in preparation for when we shift from drivers and passengers to passengers only.
Much of this revolves around in-car communication, which is the key to unlocking the true in-car economy. Done well, there are huge economic opportunities for car manufacturers, service providers, virtual assistants, streaming services, platform providers, and payment companies.
In-car communication blurs the real and digital worlds. A car is no longer a buffer from the outside world. Instead, we experience ‘always on’ communication, in constant conversation with our other connected devices. Failure to connect jolts us out of this experience.
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?
Story byCate Lawrence
Cate Lawrence is an Australian tech journo living in Berlin. She focuses on all things mobility: ebikes, autonomous vehicles, VTOL, smart ci(show all)Cate Lawrence is an Australian tech journo living in Berlin. She focuses on all things mobility: ebikes, autonomous vehicles, VTOL, smart cities, and the future of alternative energy sources like electric batteries, solar, and hydrogen.
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