EVs are un-American, study finds
Only 5% would consider an EV for their next vehicle
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainabili(show all)Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainability, green tech, AI, and EU policy. With a background in the humanities, she has a soft spot for social impact-enabling technologies.
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What’s the takeaway here?
While the survey’s sample is limited in number, there’s still an important conclusion we can make: the EV message hasn’t been well communicated to American consumers.
While range anxiety is a reasonable demotivating factor, the excessive range expectations indicate that consumers aren’t still fully aware of EVs’ capabilities or mode of operation. The same goes for their environmental benefits.
And given that personal vehicles remain the preferred mobility choice for 76% of the US respondents, it’s vital that conventional cars are — at least — gradually replaced by their electric counterparts.
Unsurprisingly, this calls for further action from the government. Thank god all Americans are united on that at least.
