Galleries are using AI to measure the ‘quality’ of art… SET ME AFLAME
The system analyzes interactions with artworks
Data crunching art
Data analytics have influenced art for centuries, from counting footfall at theaters to projecting album sales.
In more recent years, the Relativity Media studio has been using predictive algorithms to select movies to produce.
“I’m not in this for the art,”saidRelativity founder Ryan Kavanaugh in 2012.
The company has since filed for bankruptcy twice.
In galleries,AIcan help improve accessibility and make exhibitions more interactive. But it’s a horribly reductive measurement of artistic value.
Our attention is often drawn to the controversial or bizarre before the subtle and thoughtful. Brilliant works could be overlooked because they don’t generate sufficient “engagement.”
Furthermore, our expressions are, at best, an unreliable measurement of our feelings. We all show our emotions differently and algorithms often fail to discern them — particularly when they’re applied tominority groups.
The ShareArt system is currently focused on gaze analysis, but with rules on masks easing, it could soon move on to facial gestures. That sounds like another good reason to wear a face covering — even if COVID disappears.
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Story byThomas Macaulay
Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.
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