Goodyear joins Michelin in launching specialist EV tires

The auto industry is changing

Story byIoanna Lykiardopoulou

Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainabili(show all)Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainability, green tech, AI, and EU policy. With a background in the humanities, she has a soft spot for social impact-enabling technologies.

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What’s the takeaway?

Talking about tires isn’t really interesting, but what’s striking here is that we’re witnessing a shift to EVs not only by automakers, but also by other industries affiliated with the auto world.

Check out thestatementofAndrew Lau, Goodyear’s product marketing manager:

Yes, folks, thingsare changing. The EV segment might still be a minority in selling and ownership numbers, but its increasing traction has nevertheless put it in the auto map as specific entity with individual needs and market requirements.

Well, this makes me very hopeful about how soon we can embark on an electric future.

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