Google introduces cookie that improves advertiser’s life

Story byErnst-Jan Pfauth

Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

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How about the not-so savvy users?

As a savvy user, you’ll be aware of this. But the majority of people browsing around the Google network still think there only is an analog version of cookies (the ones you’ll find in a jar). So how will they be able to know Google is tracking most of their online activity?

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