Google starts another battle, watch out MyBlogLog

Story byErnst-Jan Pfauth

Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

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Not another rip-off

I think this follow box will particularly popular with beginning bloggers (like Blogger.com bloggers). The ones who are more experienced have their MyBlogLog tracking script running and aren’t waiting for yet another “connect to your friends”-tool.

Google’s secret weapon

But.., Google has one secret weapon, a deadly feature that might after all wipe out MyBlogLog: the address book. Calender, Reader, Gmail, and Docs all revolve around this feature. That’s what gives the Google tools structure. The address book is the glue that keeps them all together. No, it’s even better. It’s the DNA of Google’s web apps collection. Whether you want to share a Google Doc, invite somebody for an appointment or tip a good article from a feed, all your contacts are easily available for your sharing-needs. And now, your blog friends are included.

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