I had my hair cut at the Amazon Salon, and lived to tell the tale

Cut me, Jeff

Getting the chop

I arrive on a typically rainy summer’s day in London. I’m warmly greeted by one of the coiffeurs, who ushers me towards the salon chair.

Amazella* (*name changedbecause I forgot her real oneto protect her identity) invites me to use the station’s Fire tablet and wireless charger while she brings me myfirst-evercan of still water. Is there nothing Bezos can’t innovate?

While she’s away, I surreptitiously scan the salon for urine bottles and slave laborers — but Amazella returns before I find the evidence.

I did, however, discover some unusual items for a salon: AR mirrors for testing how different hair dyes might look on you; shelves of beauty products fitted with QR codes for point-and-click shopping; and an employee commanding Alexa to play “only happy music.”

Story byThomas Macaulay

Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with

More TNW

About TNW

Mistral AI, Europe’s OpenAI rival, adds top LLM to Amazon Bedrock

God bless the EU for forcing Amazon to introduce two-click Prime cancellation (in member states)

Discover TNW All Access

Amazon goes all in on eCargo bike delivery, but our cities aren’t ready

Stability AI adds its best 3 text-to-image models to Amazon Bedrock