Internet celebs like ObamaGirl help blogTV grow rapidly
Story byAyelet Noff
Ayelet Noff is the Founder and CEO of PR Firm SlicedBrand , a global PR agency headquartered in Europe. Ayelet has 20 years of experience in(show all)Ayelet Noffis the Founder and CEO of PR FirmSlicedBrand, a global PR agency headquartered in Europe. Ayelet has 20 years of experience in public relations and marketing. She has successfully led the PR activities of over a thousand technology companies in various fields, including AI, healthtech, blockchain, mobile, cybersecurity, fintech, lifestyle, and many more.
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Livestreaming another way for self-expression
Leading internet celebs such as Sexphil, Charles Trippy, Lisa Nova and Shaycarl are all broadcasting their own popular blogTV shows now. blogTV has alsoannouncedtoday that even ObamaGirl will be starting to broadcast on their site every Tuesday and Thursday evening. This is major for blogTV considering that elections are just around the corner. In the last year, the company’s founders have reiterated that live streaming is the next type of user generated content that end users will turn to just like they are currently using Twitter, Facebook, MySpace and YouTube. Live streaming is yet another way for users to express themselves.
Monetizing livestreams
Yet this whole story is not just about user generated content for blogTV. The company is also monetizing this content. Fifty of blogTV’s top broadcasters are internet celebs which enables the company to sell ads in these spaces at premium prices of $10-$12 CPM. These are considered to be very high prices for a user generated site.
Leading player in the live UGC arena
blogTV is growing very rapidly. In fact, Quantcast shows thatblogTVhas more page views in the United States and around the world thanuStream.tv. This makes it a leading player in the live UGC arena. In September alone, blogTV hosted over 20,000 different broadcasters that broadcasted their own unique shows. blogTV is reporting that in each of the last 3 months they had over 30% growth.
Each its own niche
There are a few different players in the live streaming arena and each has found its own niche. uStream and Justin.tv are dominating the TV broadcasting niche whereas blogTV has captured the UGC live streaming niche. So if you feel like you have something to say to the world, get on blogTV and say it. If not, you can still tune in to all the interesting content that other users are providing. You won’t be disappointed.
