Is Calacanis’ optimism about online marketing justified?
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Online advertising boom in Russia
Sfnblogreports that online marketing communications in Russia have experienced a surge in financial backing since the beginning of this year. Total marketing numbers for 2008 will average between $1.04 billion and $1.48 billion, says market analysis firm Tagline at the annual Russian Internet Week. They based their findings on a study of 600 companies.
In the UK they’re still waiting
However, in others parts of Europe, the online marketing industry has been noticing a decline in advertising spending. Patrick Smith from Paidcontent UKreports:
Of course I hope we can look back in a few months and say Calacanis was right – that most online marketsdidfollow the Russian pattern. It would further professionalize the blogosphere, including this blog.
