Kampyle lowers the barrier of giving feedback
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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25 percent of software installs go wrong
Savir: “Of all the people who start a software installation, 25 percent decides to cancel it. That means every software developer misses 25 percent of its potential users for reasons unknown. They don’t even know where in the installation process the user pressed the cancel button”.
Where did it go wrong?
Kampyle aims to give more info about these unsatisfied users. Therefor they developed a tool that leads people who’ve just pressed cancel to a feedback page. You can see it for yourself atMailinfo.com, an email tracking tool that has been testing the Kampyle tool for a while. “About 5 percent of the people who canceled the installation posted feedback”.
Although this doesn’t seem much at first hand, it’s better than nothing. Thanks to the clear and well-designed admin panels of Kampyle, you can easily spot certain trends in feedback. What’s the most problematic place? What’s the most reported feedback on that page? Painful places show up pretty fast (Click for a larger version).
Stay personal
The Kampyle dashboard also contains the option to email all the feedback submitters back by using a email client with aBCCfield. If I were you though, I’d send a direct message. Why would you screw it up in the end with a not so personal email if you’ve taken all the trouble to fix a problem?
Let’s start using the web version
Although Savir showed me around in the program, I can only write a good review when I’ve tested Kampyle on you, dear reader. So consider this to be a news post about their new software application and expect a extensive review of the Kampyle web tool later.You can register for the software version here.
