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Startups are leading the way in agtech and food innovation The future is green COVID 19 as a catalyst for change The report shares that the COVID-19 pandemic, spiraling fertilizer costs, supply chain disruption, climate change awareness, and recent geopolitical events have brought new urgency and mainstream attention to the issue of food security. Whether through editing crop genes, rethinking logistics, or producing plant-based foods, startups are drivers of real change in the sector....

Startups vs established companies: 4 biggest differences for marketers How startup founders and marketers can level the playing field by recognizing them 1. Embrace uncertainty in the early days Developing, planning, and executing large-scale marketing projects in established companies usually require setting well-defined goals that the marketing team is expected to achieve. Participating in such projects, specialists typically have a system in place to acknowledge, plan, and measure the goals and outcomes of their marketing activities....

Startups vs established companies: 4 biggest differences for marketers How startup founders and marketers can level the playing field by recognizing them 1. Embrace uncertainty in the early days Developing, planning, and executing large-scale marketing projects in established companies usually require setting well-defined goals that the marketing team is expected to achieve. Participating in such projects, specialists typically have a system in place to acknowledge, plan, and measure the goals and outcomes of their marketing activities....

Startups, pitch to journalists like you would to a VC The rules of PR for startups and incumbent players are completely different 1. PR really can make an impact If you land a great piece of coverage for Sony (hello, my old employer), you fill a row in a coverage tracker, and… that’s about it. Job done. Don’t get me wrong, absolutely, there is a place for PR as a tool for large companies that have been established for years now, but the impact it makes is usually nowhere near to what you can do for a startup at any stage....

Startups, pitch to journalists like you would to a VC The rules of PR for startups and incumbent players are completely different 1. PR really can make an impact If you land a great piece of coverage for Sony (hello, my old employer), you fill a row in a coverage tracker, and… that’s about it. Job done. Don’t get me wrong, absolutely, there is a place for PR as a tool for large companies that have been established for years now, but the impact it makes is usually nowhere near to what you can do for a startup at any stage....