Apple cost social media $10B. Here are the ads that cash could buy

Apple cost social media $10B. Here are the ads that cash could buy Who needs ad targeting when you’ve got Super Bowl and James Bond commercials? 1,515Super Bowl ads The Super Bowl is the most-watched TV event in the US, but the action on the pitch isn’t the main attraction for many viewers.Close to 50% of viewers actually watch the commercials more than the game,according to Stephen Master, VP of Nielsen Sports media research....

3 min · 447 words · Andrew Huffman

Apple cost social media $10B. Here are the ads that cash could buy

Apple cost social media $10B. Here are the ads that cash could buy Who needs ad targeting when you’ve got Super Bowl and James Bond commercials? 1,515Super Bowl ads The Super Bowl is the most-watched TV event in the US, but the action on the pitch isn’t the main attraction for many viewers.Close to 50% of viewers actually watch the commercials more than the game,according to Stephen Master, VP of Nielsen Sports media research....

3 min · 447 words · Amy Harris

Apple doesn’t care for the metaverse — and that’s totally fine

Apple doesn’t care for the metaverse — and that’s totally fine Who wants leg-less memoji anyway Story byIvan Mehta Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.“Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.” Get the TNW newsletter Get the most important tech news in your inbox each week....

1 min · 144 words · Michelle Garza

Apple doesn’t care for the metaverse — and that’s totally fine

Apple doesn’t care for the metaverse — and that’s totally fine Who wants leg-less memoji anyway Story byIvan Mehta Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.“Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.” Get the TNW newsletter Get the most important tech news in your inbox each week....

1 min · 144 words · Angela Morris

Apple is finally fixing the reason your Mac and iPhone’s Wi-Fi sucks

Apple is finally fixing the reason your Mac and iPhone’s Wi-Fi sucks Story byOwen Williams Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word(show all)Owen was a reporter for TNW based in Amsterdam,now a full-time freelance writerandconsultant helping technology companies make their words friendlier.In his spare time he codes,writes newslettersand cycles around the city. Get the TNW newsletter Get the most important tech news in your inbox each week....

1 min · 137 words · Angela Burns
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