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TikTok and Gen Z prove that music’s not just for listening We need to talk about Bruno Social storytelling with music Tom van Laer, associate professor of narratology at The University of Sydney Business School, explains what makes for good storytelling: And this is where the music comes into play. When a challenge or trend emerges on TikTok, it always features the same clip from a particular song, which serves as a common story element across all those videos....

TikTok is eating Netflix’s lunch — and that’s great for startups An argument for approaching TikTok as streaming, not social Correlation is not causation Have you heard the one about how, when the iPhone was invented, chewing gum sales plummeted, and haven’t since recovered since? Allegedly, this is because people started looking at their phones while waiting in line at the cashier, instead of taking inat all the delicious chewing gum on offer....

TikTok is increasing video length limit from 60 seconds to 3 minutes The short-form video market is heating up Story byThomas Macaulay Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy. Get the TNW newsletter Get the most important tech news in your inbox each week....

TikTok is increasing video length limit from 60 seconds to 3 minutes The short-form video market is heating up Story byThomas Macaulay Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy. Get the TNW newsletter Get the most important tech news in your inbox each week....

TikTok owner ByteDance is reportedly aiming for a Hong Kong IPO next year TikTok will cross the 2 billion active user mark by then Story byIvan Mehta Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.“Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag....