Damn! Sonos’ newest products show just how smart the company is
Damn! Sonos’ newest products show just how smart the company is Or how the Ray soundbar, the Roam portable speaker, and a new voice assistant are all part of a grand strategy Widening the Sonos sales funnel The company’smost recent productis the Sonos Ray, a soundbar that retails for $279. For some context, the company’s other soundbars —the Beamandthe Arc— retail for $449 and $899 respectively. This isn’t by chance. Nor is it a one-off decision to try and ship more products....