Get a bigger exit: Build your executive team’s personal brand
Get a bigger exit: Build your executive team’s personal brand Let people know you Mine reputational capital Working with founders every day, it still dumbfounds me that leveraging the reputational capital of the executive team remains a highly underutilized technique for a better exit. Whether you like it or not, there’s immense value in letting customers, investors, stakeholders, and even current and future employees peek behind the curtain and learn about the personalities representing the company....
