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Google’s ‘pay-per-click’ ad model makes it harder to find what you’re looking for Is Google actually delivering when we Google? Advertising giant More than 80% of Alphabet’s revenue comes fromGoogleadvertising. At the same time, around85% of the world’s search engine activitygoes through Google. Clearly, there is significant commercial advantage in selling advertising while at the same time controlling the results of most web searches undertaken around the globe. This can be seen clearly in search results....

Google’s ‘pay-per-click’ ad model makes it harder to find what you’re looking for Is Google actually delivering when we Google? Advertising giant More than 80% of Alphabet’s revenue comes fromGoogleadvertising. At the same time, around85% of the world’s search engine activitygoes through Google. Clearly, there is significant commercial advantage in selling advertising while at the same time controlling the results of most web searches undertaken around the globe. This can be seen clearly in search results....

Google’s ‘Self Share’ tool could make you stop emailing yourself files Sending files to your own devices is still clumsy in 2022 Story byNapier Lopez Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in(show all)Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in his free time....

Google’s ‘Self Share’ tool could make you stop emailing yourself files Sending files to your own devices is still clumsy in 2022 Story byNapier Lopez Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in(show all)Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in his free time....

Google’s ‘time crystals’ could be the greatest scientific achievement of our lifetimes EurekaEurekaEurekaEureka! What’s a time crystal? In colloquial terms, it’s a big screw you to Sir Isaac Newton. Time crystals are a new phase of matter. For the sake of simplicity, let’s imagine a cube of ice. When you put a cube of ice in glass of water, you’re introducing two separate entities (the ice cube and the liquid water) to each other at two different temperatures....