IAA 2021 recap: Going big on micromobility and greenwashing
IAA 2021 recap: Going big on micromobility and greenwashing IAA Mobility provides an opportunity for mobility companies to fly their green flag Is IAA show still relevant? Do people still visit car shows to look for their next purchase or aspirational car? COVID made car makers pivot sharply to online sales. Online vendors such as Tesla andCarvana, have shown there’s another way. Many brands are focusing on lifestyle integration. An example isIntersect by Lexus, where you can visit their coworking spaces, restaurants, cafes, and creative precincts without ever seeing a car....