Peak season for European travel sites Venere and Swoodoo
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Expedia improves its European position
Chances are high that you’ve once booked a flight or hotel at US-based travel site Expedia, since it offers localized sites for most European countries and has many subsites like TripAdvisor and Hotels.com. The acquisition of Venere strengthens their position in Europe, as Venere lists about 29,000 hotels – mostly from this continent. 10,000 of these hotels were unavailable on Expedia, most of these new hotels for Expedia are based in Europe, Africa, and the Middle East. Financial details are undisclosed.
Deutsche Telekom works on web presence
The two-year old travel site Swoodoo waswelcomedin the T-Online Ventures portfolio – the online division of Deutsche Telekom. Not with an acquisition, but with 2 million euros and upcoming cooperation with several of T-Online Ventures’s sub sites. Swoodoo will use the money for development, marketing, and growing beyond the borders Germany.
Is it the season?
So why do these strategic moves take place now? My simple guess: both sites have been performing really well in the hectic period before the summer. They’ve proved to be financial healthy and have enough traffic coming in. Reasons enough for Deutsche-Telekom and Expedia to make their moves.
