Surprise, surprise: Dunking on your enemies boosts social media engagement

Emotional language has a lesser impact

Story byThomas Macaulay

Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.Thomas is a senior reporter at TNW. He covers European tech, with a focus on AI, cybersecurity, and government policy.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with

More TNW

About TNW

Brits to issue their own sick notes via algorithm under plan to save GP time

New quantum algorithm could simulate industry-changing materials

Discover TNW All Access

Meta’s Threads app finally launches in the EU

This claims to be the ‘world’s most advanced pen’ that digitises handwriting