Swedish blog experience Twingly goes live tomorrow
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Connecting mainstream and blogs
Right now, Twingly offers a related blogposts widget to fourteen newspapers from all over Europe and one from South-Africa. On top of that, a bunch of Swedish magazines use the services of Twingly. So when a reader of these publications reads an article about the weak dollar, Twingly also suggests some posts from the blogosphere covering the same topic. This is a subtle and valuable way of introducing people to that oh so special world of blogs as the content is really relevant to them.
From a search engine to fun apps
To prove that the blogosphere really is a special world, Twingly has also developed a fun product: the Twingly Screensaver. This program shows a fancy visual representation of the state of the blogosphere, which looks like this:[youtube:http://www.youtube.com/watch?v=zgIT-hfgOXY&]
First we conquer Europe
I think products like this spectacular screensaver are developed to let Twingly go viral. I’m pretty sure the guys from Twingly won’t deny this, as they tend not to hide their ambitions. Their eventual goal is “nothing short of world dominance”. In order to reach that, Twingly is currently focusing its efforts on European blogs. Smart move, as it will be hard enough to get engines like Blogsearch and Technorati out of people’s minds. When they’ve charmed Europe with their fun apps, spam free results, and a clear promise that they’re specifically focusing on this continent, the Swedes will probably head for the United States. This tactic might pay off, as Twingly really creates an unique blog experience.
