Why You Should Turn to Social Media During This Economic Crisis
Story byAyelet Noff
Ayelet Noff is the Founder and CEO of PR Firm SlicedBrand , a global PR agency headquartered in Europe. Ayelet has 20 years of experience in(show all)Ayelet Noffis the Founder and CEO of PR FirmSlicedBrand, a global PR agency headquartered in Europe. Ayelet has 20 years of experience in public relations and marketing. She has successfully led the PR activities of over a thousand technology companies in various fields, including AI, healthtech, blockchain, mobile, cybersecurity, fintech, lifestyle, and many more.
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Where’s your social media presence?
According toPhantom CTO, consumers even expect a social media presence from brands:
Some social networks statistics
Social networks ARE seen as a welcome channel for discussion by consumers. See below chart fromForresteras well which breaks down interest by age groups (Note: This research was done a few months back and percentages are probably higher by now):
Much like social networks, coverage in the blogosphere is also a great way to get exposure for your brand and targeting those bloggers who would be specifically interested in your product is the secret formula for receiving the exposure you need. Don’t forget that bloggers are opinion leaders and their “say” is a crucial factor determining your product’s success or failure. If you approach the right bloggers that you think would get added value from your product, and you are able to gain their devotion as users and writers, then you have received coverage directly targeted at the right audience, without paying a dime.
In his newsletter,Chris Broganwrites:
YouTube as a marketing tool
Video sites like YouTube and Vimeo can be great marketing tools for you to distribute your videos to a mass audience. You don’t need to spend thousands of dollars on expensive media productions. It’s all about user generated content. Don’t get me wrong, it needs to be entertaining, but definitely doesn’t need to be a mass production. Many of the most viral videos around have been created on zero budget.
Roger Ehrenbergwrites:
The cheapest path is the best path
It is not often that the cheapest path is the best path, but in this case, it is. Web 2.0 has given us the free tools that we can all use to brand ourselves and expose our brands more effectively, so why not use them? Social media tools allow us to engage in direct conversations with our users and build a strong and loyal following as well as create brand awareness.
Here’s an amazing post written by Chris Brogan detailing50 Ways Marketers Can use Social Media to Improve Their Marketing. You’ll be able to get many great tips from this post on how to use social media tools most efficiently.
It is important to remember that when you use social media platforms you must become an active member of the community and not only promote your brand but actually listen to what users have to say and observe what interests them. If you don’t follow this rule, you will do more damage than good to your brand name. If you are not an expert in social media, I suggest hiring a social media expert (at least for the initial months) in order to lead you on the right path.
For more information on how to use social media, please see previous posts:
I wish you all much luck. These are not easy times for startups but as I wrote in my previous post, I believe that those companies that have unique and valuable concepts will still be able to get the funding they need, if not from VC’s, then from angels.
