Will Europe follow Chinese trend of substituting TV for YouTube?
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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Chinese TV threatened by online videos
In China, this already is the case. The country is the home of theworld’s most exciting online video market. The government isn’t afraid to pull the censorship card every once in a while, there’s tough competition, as much rumors as videos, and millions, millions of funding and views. When IinterviewedMarc van der Chijs, founder ofTudou– largest video site of the world with 35 billion minutes viewing time in January -, he told me the average visitors stays on Tudou for 47 minutes. “For young Chinese people”, he said, “it is a substitute for television”.
Will Europe follow?
So while the first signs of a similar trend are appearing in the Netherlands, the questions arises whether we Europeans will face a similar scenario in the near future. Comscore recentlyreleased datafrom their online video measurement service, indicating that 23.2 million French Internet users viewed 2.1 billion videos online in January 2008. That number of 23.2 million viewers makes up for 79.5 percent of the total French Internet audience.So almost 80 percent of French Internet users watched on average 90 videos in one month.
There’s of course one major difference though — European television tends not to suffer from censorship threats, thus it’s not as biased as in China. No frightened kids who run to the “unbiased” and fun environment of online videos. Though when I think about it, the quality of Dutch TV isn’t particularly high either. Will we abandon the couchen masseto watch four-minute clips?
[Via:Bright(Dutch)]
