Yahoo proves to be a pioneer by opening up search platform
Story byErnst-Jan Pfauth
Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a(show all)Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. AtDe Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.
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How to get back at Google
Although they state their goal is to “foster innovation in the search landscape“, we all know it’s a daring strategy to win back some terrain on Google. The big G has over 68 percent of the search market and is often called THE leader in search. Somehow, they keep on strengthening this position and it seems like they’ll never give this no. 1 position away. The Yahoo executives have realized this, and now take a different road to search success. I can’t say it better than Marshall Kirckpatrick from ReadWriteWeb, who stated that Yahoo “attacks Google with an army of verticals” – referring to the vertical search engines who will use the index of Yahoo to offer specified results for niches.
The revenge of the alts
These vertical engines now suffer from a lack of indexed sites – as it’s nearly impossible to create an index of the relevant parts of whole web. Yahoo has accomplished this, and now makes it possible for these alternative search engines to focus on the product, not the technology. As Yahoo will offer the folllowing features:
With this, Wikipedia founder Jimmy Wales sees the predictionhe told mein January becoming reality: “Good quality search is becoming a commodity item. The search quality of Google, Yahoo and Ask are actually very similar. So the idea that Google is some kind of technological powerhouse, is actually not longer true.”
See some examples of BOSS atHakiaandMe.dium.
